Simple pricing

Start for free. Upgrade when you need more runs, longer sessions, or want to define your own visitors.

Free

$0

Forever free

Get started
  • 2 test runs per day
  • Max 10 steps per persona session
  • 5 built-in personas
  • Clarity, efficiency & trust scores
  • Friction issue report
  • Session timeline replay

Pro

$29/ month

Billed monthly

Start free trial
  • Unlimited test runs
  • Unlimited steps per session
  • 5 built-in personas
  • Clarity, efficiency & trust scores
  • Friction issue report
  • Session timeline replay
  • Custom personas via API
  • API access & CI/CD integration
  • PDF report export

Full comparison

Free
Pro
Test runs
2 / day
Unlimited
Steps per persona
10
Unlimited
Built-in personas
Custom personas
UX scores & friction report
Session timeline replay
API access
CI / CD integration
PDF export

Questions

What counts as a test run?

One test run is one URL + goal combination, regardless of how many personas you include. Running "alex" and "zoe" on the same URL counts as a single run.

What are steps per persona?

Each persona navigates your page autonomously. A step is one action — a click, scroll, or navigation. The free tier caps sessions at 10 steps, which is enough for simple flows. Complex pages may need more.

What are custom personas?

On the Pro plan you can define your own visitor profile via the API — set any age, patience level, trust threshold, device type, and goal orientation to match your actual user base.

Can I use the API on the free tier?

The API is available on Pro. Free tier users can run tests through the dashboard only.

Is there a free trial for Pro?

Yes — you get 14 days free when you sign up for Pro. No credit card required to start.

Start testing for free

No credit card required. Upgrade when you need more.

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